There's a lot of people who will tell you you should have an autoresponder and even more who will tell you that promoting an autoresponder like Traffic Wave is a great way to make money - but what is it exactly and how do you really use it?

Let's get one thing out of the way first - an autoresponder is an essential tool for conducting online business, whether you be an affiliate marketer, network marketer or business owner looking to build an online presence.

Why is it essential?

Because it is a great way to build relationships with people interested in what you have to offer.

You'll notice I didn't say its a great way to sell stuff to people who join your list because really that's putting the cart one step before the horse.

When you use an autoresponder to build relationships with people - they begin to look forward to your emails, that doesn't mean that everybody who subscribes to your list will hang on every word but some will and if you can use your autoresponder to build a relationship with one person per week, you will, over, time build a responsive list of people who like and respect you.

Once you've achieved that level of relationship, and provided you remain true to what you believe in, people will act upon your recommendations.

So an autoresponder is not just an essential tool, it is a vital long term investment in your on line business.

Let's take a look inside Traffic Wave and see what an autoresponder looks like.

TRAFFIC WAVE TOUR

So now you know what an autoresponder is, its time you learned how to harness all that potential and set up your first campaign.

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SETTING UP A TRAFFIC WAVE CAMPAIGN

This is simply about getting the settings right- naming your campaign, setting up your contact details and defining what data you want your campaign to collect .

Typically you will want to collect the basics name and email address - just make sure that you complete al details fully.

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CREATING LETTERS

 For some reason writing messages in Autoresponders terrifies people.  You don't have to be a sales copy guru - in fact people get turned off by those hypey cloned letters - don't try to be what you're not - a short well written sincere from the heart message endorsing a product that you actually use is going to be much better received than another promise laden copied and pasted letter.  Just be yourself - write short sharp messages that come from your heart and some people will respond.

Here are a couple of technical  key points -

• you can address the recipient by name by using the tokens on the menu - if your lead capture page is set up for first name last name the tokens in Traffic Wave are **FIRSTNAME**  **LASTNAME** - if you've just set up to just capture the recipients Name in one field the token is **NAME**

• You can space letters at reasonable intervals for recipients to receive your messages.

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 CREATING LEAD CAPTURE PAGES

You don't have to be a rocket scientist to do this -fortunately there are some great programs out there that allow you to create some pretty cool lead capture pages with very little HTML knowledge at all.  Provided you can copy and paste your Traffic Wave Autoresponder Code you can create some very effective lead capture pages.

Two great programs that assist you with this are Instant Splash page and Adkreator.

First let's take a look at Instant Splash Page

Adkreator offers another alternative  and again is very easy to use.

 CREATING A BROADCAST MESSAGE

This is perhaps the most critical aspect of Autoresponder marketing- appropriate use of the broadcast function will grow your business.

Imagine for a moment that you've just discovered a new tool that will help your business - not only does it help you, it actually pays you commissions for referring others to it- the easiest way to profit from this knowledge is to send a recommendation via broadcast to your existing subscribers.

Think about it - you have been using your autoresponder to build a rapport - some of your subscribers will already be feeling comfortable with your recommendations - you send them a message saying this looks pretty good because it does this and this and guess what?  They act on your recommendations.

I must emphasize here that you cannot abuse your subscribers trust by constantly hitting them with business opportunities - you need to build trust and rapport - otherwise your efforts in attracting them to your mailing list will be in vain.

CREATING TRUST

Ultimately your online business will succeed or fail based upon your reputation.  Proper use of an autoresponder will see you build trust and respect.

One of the key ways to build trust is to share valuable content freely.

Sometimes this can be a blog post, or resource that you've found.  Other times it can b reports on how to use tools or resources.  Sharing a report like this can be a valuable way to build respect.  The old sales proverb of "tell don't sell" really works - share information and let people see the sense in what you recommend.

There are many great reports you can share on line - my good friend Scott Douglass' TE Profits report is an excellent report to share as are the ten reports that Break Free Traffic provides members to distribute to their subscribers.

You can do this - build a subscriber list with Traffic Wave, set about building trust and respect by sharing information and build a real business. 

Why not get started today?

 MORE TIPS INSIDE BREAK FREE TRAFFIC

The above videos will give you the basics of using Traffic Wave effectively, but there's more to learn including

How to redirect subscribers to Thank You Pages & Landing pages

How to create One Time Offers For Potential Subscribers

 How to track squeeze page effectiveness by inserting hidden codes

 How to Use Traffic Wave as an Adtracker

Plus Much more, including the right to re-brand this report with your affiliate links

All for just $27