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Chapter 15:
SUMMARY


At the very start of this book I stated that I would show you a process that, if you followed it diligently, was guaranteed to progressively build both your income and traffic by using traffic exchanges as your main form of lead generation. So far I have shown you the various elements within that process and hopefully you will have already begun to use them.

But that was sixteen chapters, a couple of thousand words and several instructional videos ago. So what I would like to do here is summarize the various elements for you and show you how they all fit together

But before I do I'd like to tell you
 


THE SECRET THAT PROGRAM OWNERS WON'T TELL YOU...


Internet Marketing is not difficult when you have a workable plan and stick to it. However, where people are consistently led astray is the continued pedaling of the magic bullet, the program that cannot fail, or the forced matrix that guarantees spillover, and they are tricked into putting all their effort into promoting one earth shattering program that in all likelihood will be gathering cyber dust in the bowels of the Internet within three months

Like you, every day I see dozens of these programs advertised by hopeful affiliates doomed to failure and more than likely (unless you're smarter than me), just like you I've been tricked into promoting some of these glittering hype fueled pieces of electric fluff

Each of these programs may actually be worthy to promote, but in essence they should be promoted by the affiliate at the back end of the sales process, not up front on a traffic exchange, safelist or God forbid, Google Adwords. But program owners will always supply you with splash pages, banners, suggested safelist ads
and in many cases lists of keywords to bid on at Google.

I used to call it a sham, but now I understand why program owners do it - affiliates almost demand it,-they want an easy solution and don't want to do the hard yards. And that mindset contributes to the affiliates' failure.

I'll tell you why. Let's just think about it for a second. The program owner has gone to the time and trouble of creating the program and deserves a cut in any sales you make. I don't have a problem with that.

But let's think about affiliate marketing in any shape or form, be it straight affiliate marketing, or MLM or whatever. The affiliate will get paid a commission for sales, but has to expend his/her time and money on promoting the product. All the risk and cost of promoting the program is taken on by the affiliate.

So the new (or the lazy) affiliate marketer is given some tools to assist in their promotional efforts. Often they are encouraged to use Traffic Exchanges or Adwords to promote their affiliate link.

In the hope of earning commissions they take on all the risk. Think about it- you find a product worth promoting that pays let's say $45 per sale. You spend hours creating campaigns, and maybe hundreds of dollars on advertising branding a product for the program owner.

Yes you earn the odd commission, if you're lucky, but all the while that direct promotion is branding the product -it's doing nothing for you.

Here is the right way to go about promoting any product on line.

  1. Build a subscriber base by providing valuable worthwhile information specific to a recognized need within the industry.
  2. Recommend products to those subscribers via email and social networks.

Do you get this?  This is Internet marketing.  You market nothing else on line but you and your credibility.  Forget the hype, forget the pressing need to join the next "hot product" Concentrate on the basics and you will succeed.

I can think of no better marketplace than Traffic Exchanges to implement those basic marketing propositions.

So to recap. To succeed with Traffic Exchange Marketing

 

HERE’S HOW YOU BUILD YOUR BRAND AND YOUR LIST...

There's no secret it's all about credibility.



And credibility starts by building your profile via your own blog on your own domain name. You build a list of contacts using Traffic Exchanges and Safelists. Your contact list will include social media contacts and a list of subscribers, preferably using the great services offered by Traffic Wave

To build your subscriber list you need to be tempting subscribers with a valuable worthwhile gift that will help them in their marketing efforts (This book, the free report offered by Scott Douglas begin_of_the_skype_highlighting     end_of_the_skype_highlighting at Traffic Exchange Profits, the Social Surfing Secrets manual or ideally, a combination of all three for example)

You should be looking to profit ethically from your contact list, ideally by recommending quality programs and services covered in this book like Traffic Exchange Profits , Affiliate Funnel, Traffic Wave and Te Toolbox to name a few.

You should be looking to utilize all of the advertising methods available to you in Traffic Exchanges to build and promote your brand. Text ads, Banners ads, surfing, emailing - the works. If things don't work, you need to critically analyze where the process is breaking down - is it at interest creation, (splash page) lead generation, (squeeze page) follow up, (email), and you need to tweak the process accordingly



I know this doesn't sound easy - it isn't. If it was we all would be rich and there wold be no need for this book. You can make the process much easier by becoming a Break Free Traffic System member. When you do so you get access to web hosting facilities, blog training, an email subject line report and some member's only Hot Tips pages taht you can use to email your list. You also get access to a pre-written follow up email series via Traffic Wave that you can copy and tweak to send to your new subscribers. If you do so you and apply the principles contained within the eBook ,within a very short time, you'll begin to notice a surge in subscribers to your mailing list and your downlines in multiple programs will grow quickly and easily. Then its only a matter of time before, you'll start receiving commissions from multiple sources.

PLAN YOUR WORK AND WORK YOUR PLAN - THEN GIVE IT CHANCE TO WORK FOR YOU.

Happiness is a growing responsive mailing list!


 



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