Chapter 5:
CREATING A LEGITIMATE CREDIBLE ONLINE PRESENCE
Serious Internet Marketers run their own websites.
Forget the claims of gurus who tell you that you
don't need a website. Unless you've got an adwords budget of
thousands of dollars, some state of the art PPC software and Perry
Marshall as an advisor, you need a website.
Why?
Because you want to present yourself as a legitimate
credible online professional.
Do you think that Mike Filsaime or James Grandstaff
maintain a blogspot blog, or rotate affiliate URLs through Traffic
Exchanges? You bet they don't. They're too busy
promoting their own business websites. Of course they recommend
other products on their site, but they want repeat visitors to their site.
So do you.
That doesn't mean that you advertise your site on
Traffic Exchanges. The idea is to capture leads using
Traffic Exchanges as your advertising vehicle and then to invite them to visit your site when you
post a review of a product or service, or have some quick tips to
share with them.
The best and easiest way to set up a professional
looking home page is to use the word press install available to you
through Fantistico on your webhosting cpanel.
Accessing cpanel is very simple.
After you register your domain name and
choose a
webhosting provider, your webhost will provide you with a user
name and password. Just type http://yourdomainname/cpanel
into your web browser and you will be prompted to enter your
username and password. That will get you in.
James Grandstaff has put together an excellent video
showing you how to install a blog on your website with one click.
Blogs make great homepages because they look professional and are
very search engine friendly. Before you do this, I'd
like to mention that he uses Kiosk as I once did, but essentially all webhosting providers using cpanel operate on the same basis. So everything you see
James access at Kiosk is accessible through HostGator Web Hosting -
at a much cheaper price. Additionally, James elects to
install the word press blog in a sub directory. You don't need
to do that - you can actually leave the directory blank and the
blog will install in your main directory and that's where I suggest
that you want it.
Of course you need to register a domain first and I
highly recommend NamCheap domains -

Once you've registered a domain at NameCheap you're
ready to get some web hosting.
It is my strong recommendation that you choose
HOSTGATOR. Their pricing is incredibly reasonable and their reputation is up there with the best of them
I can confidently recommend HOSTGATOR to you as unlike some other high profile web hosting companies, it puts service and reliability above all other concerns.
Here is the video link showing you how to install
your blog. Remember to install it on your main domain.
CLICK THE START
NOW BUTTON TO WATCH THE VIDEO

Now we're going places!
My suggestion is that you regularly update your blog with
informative entries. I also recommend that you place your
blog at Link Referral to get regular visitors and importantly, back
links to your site.
It's important that you maintain and update your
blog regularly. It gives you a professional image and that is
really important. However, our main focus is using traffic exchanges
to make money and believe it or not, you have taken some giant
strides today. Congratulations.
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