Chapter 4: UNDERSTANDING THE TRAFFIC EXCHANGE MARKET
There's
an old saying in business that says that there is no point in trying
to sell ice to Eskimos. There is another even more pertinent
one that says that you must know your market.
What type of person uses Traffic Exchanges?
Internet Marketers - pure and simple.
What are they doing?
Advertising
Why are they doing it?
They want to grow their Internet Marketing business.
So why on earth would they be interested in dog
training or watches or even weight loss? Why indeed would they
have the slightest interest in your business opportunity?
They've already got theirs and they're furiously clicking away trying
to promote it.
And in 95% of cases they are failing miserably.
The reasons for this are many, but I guarantee that
many of them got into Traffic Exchange advertising, or any other
form of Internet marketing advertising for that matter because they
purchased or joined some over hyped program from someone equally as
green who suggested that they use Traffic Exchanges to advertise
their product. They didn't tell them how or why. They just said
do it. So they've been clicking away frantically and NOTHING
IS HAPPENING! You can bet they're getting frustrated and they're
confused because they can see heaps of other people are
advertising the same over-hyped piece of garbage that they are - so
they know someone is buying but they're just not buying from
them. Typically the level of support from the person who sold
them this whizz bang product will be "try harder, surf more, post
ads here...." or something equally as helpful (not).
So pretty soon you have someone who is a) frustrated
b) feeling just a little let down by the program and the Traffic
Exchange industry and c) kind of foolish for getting into this game
in the first place.
That's where you come in. A well targeted
splash or squeeze page aimed right at that person will get them
seeking more information from you.
Of course you need to be able to back up your
promise with quality information and advice or you'll disenchant
them even further, but by giving them good advice, offering to respond to
their queries and by generally being helpful and attentive to their
needs, you will earn a loyal and satisfied subscriber - a subscriber
who can and most probably will turn into a customer when you
recommend quality products and services.
Services like ad-tracking, advertising methods,
informational products and the occasional quality program
that you are a member of....
One program that grasps this concept better than just about anybody else is Scott Douglass' Traffic Exchange Profits. TEP provides an excellent nuts and
bolts plan that can be applied to any product or service across any channel.
TEP is by and large aimed at Traffic Exchange and
Safelist users but its key principles can be applied anywhere.
Put simply Traffic +
Conversion = Income
is the formula you should adopt in all your
online promotions
I encourage you now to join
TE Profits and understand the key concepts that Scott outlines. Make
sure you consider everything Scott has to offer - it really is one of the best
sites in the business and his plan has no parallel.
and.... here's a really funny thing that nobody ever seems to mention.
There are all these MLM programs offering residual
commission on dubious products and services when the easiest way to
build residual income is to recommend pro advertising services -
advertising services that pay you handsome commissions.
Take a look at the commissions available for Pro
members at
Traffic Splash
for example. Then head on over to THUMB VU
and see what they offer. Then
Traffic Swarm
and finally
List Joe.
They're all different and they all make me money -
they can make money for you too.
These are all advertising programs that reward you
handsomely for referring other people to their advertising business
- and I haven't even started on the programs that pay you to refer
free members.
What could be easier then advertising quality
advertising to advertisers - provided you can show them how and what
to advertise?
Why do you need to beat your head up against a wall
trying to get people to join some mythical forced matrix program or
dodgy one up program when the low hanging fruit of residual income
is so close at hand?
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